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Tribesports Interview professional trainer Joanna Kabbani!


Posted by Steve R on 14 October 2011 at 3:21 PM

Tribesports are always on the look out to find great new products and great new individuals. Joanna Kabbani has been a professional fitness trainer for over 20 years. Beginning her career at Pineapple Studios and soon becoming a private trainer to many of London’s well-known VIPs in the business and celebrity world. Today Tribesports had the pleasure of talking to Joanna about what she is getting up to and her latest venture and innovative new piece of fitness equipment the AB-MXR.

Joanna Kabbani

Joanna Kabbani

 Hi Joanna and welcome to Tribesports! How long have you been a professional trainer and what made you want to get into this line of work?

"I have been a trainer for 20 years since qualifying in LA. I came from a background of dancing.  While training in London's Pineapple Studio I was approached and asked if I wanted to teach fitness classes and it spiralled from there!"

Have you worked with any big names we might know?

"Yes, but as a "Private Trainer" discretion is paramount. I can mention:"
Miranda Richardson
, Dasha Zhukov,aCamilla Al Fayed & the Saudi Royal Family

Some pretty big names! We wonder who the ones you can’t mention are! So tell us about ‘Cardio Funk’?

"While in the USA I learnt a new method of teaching that was not in the UK. I brought this over to London and worked with a partner for 3 years holding Master Classes around the UK. I choreographed all master classes and the success brought many trainers to us for instruction in how to teach in a more fun and funkier way. We even introduced Mr Motivator to the new style in training!"

What is the AB-MXR and how did you come up with such a revolutionary piece of equipment?

"The AB-MXR is a portable, compact and versatile "Total Body Workout” device. The device targets the abdominal muscles whilst supporting the head, neck and top of the spine and can be used for over a hundred different exercises including triceps pushes, two hand curls and lift and twists. It also provides increased neck support when working out on a Swiss ball or bosu, can be used as a headrest for dumbbell chest presses and as a handheld weight whilst doing aerobic exercise. The motivation to create a professional product was based on my extensive experience working with clients who loathed working their abs. Having tried many rudimentary devices with clients I found they loved it and were getting amazing results."

Joanna with the AB-MXR

Joanna with the AB-MXR

To read the rest of Joanna’s interview follow this link to the Tribesports site: can also follow Joanna's Tribesports profile and leave a comment!