Much like the fashion trends that change from season to season in the pages of Vogue and Elle magazine, fitness has evolved and gone in many different directions over the years. Media has played a huge role in what the fitness industry has brought to the market and how people perceive fitness as a whole. What we look like, how we exercise and the fitness club where we exercise became the next fashion accessory and status symbol. Trends came in the form of fitness attire, exercise workouts, home gym equipment, celebrity personal trainers and reality weight loss television shows (like “The Biggest Loser”). Media has become the engine behind fitness and has spurred the growth of an industry that is now represented by 133,500 club locations around the world and a revenue of $71 billion in 2010.